When he is not working as a doctor in the National Health Service, Aseem Malhotra fights to raise awareness about the health benefits of a sugar-free diet, maintaining that sugar deserves its reputation as "Public Health Enemy Number 1". His no-holds-barred approach to challenging common health beliefs is proving highly effective in getting medical professionals and social authorities from around the world to sit up and take notice. He is regularly invited to speak at national and international conferences.